1. The specialization and professionalization of the catering industry has entered a new stage. With the evolution and reshuffle of chain catering brands, today's catering industry has experienced a team with great professional ability. The professional ability of a large number of chain brands is different from that of ten years ago.

2. 餐饮行业已经变成一个产业，而非餐饮老板的独自奋战。一个企业的连锁化是一个系统工程，基础设施包含了强大的供应链能力、人员训练能力、选址拓店能力、标准化复制能力，这些能力要么存在于企业中，要么存在于的第三方团队中。

2. China's catering industry has become an industry, rather than the independent struggle of catering bosses. The chain of a brand is a systematic project. The infrastructure includes strong supply chain ability, personnel training ability, site selection and store expansion ability and standardized replication ability. These abilities either exist in the brand or in the professional third-party team.

3. 行业资金的充沛与稳定。虽然疫情对行业造成不小的冲击，但是这也侧面撮合了连锁餐饮企业与一二级资本市场的深度合作，大量资本与餐饮企业结合，大量大型连锁餐饮企业跃跃欲试准备上市。

3. Abundant and stable industry funds. Although the epidemic had a great impact on the industry, it also brought about the in-depth cooperation between chain catering brands and the primary and secondary capital markets. A large number of capital were combined with catering brands, and a large number of large chain catering brands were eager to be listed.

在这一切的深刻调整中，更多的餐饮企业也开始寻求新的“经营模式”升级，曾经，餐饮掌柜们提到结构、模式更多思考的是品类、产品结构，但如今聪明的掌柜们开始了一个更大的尝试，那便是新的加盟模式的创新。

In all these profound adjustments, more catering brands also began to seek new "business model" upgrading. Once, catering shopkeepers mentioned structure and model, and more thought about category and product structure, but now smart shopkeepers have begun a greater attempt, that is, the innovation of new franchise model.

到底什么是加盟？我们可以从直营和企业授权两个角度来思考，站在直营的角度，广义的加盟是一种接杠杆的扩张方式，借用加盟商的资金、脑力、人力、资源让自己的企业得以扩张。从企业授权的角度，加盟是一种企业主授权加盟商使用企业资产进行经营获利的一种商业模式。无论从那种角度来讲，加盟都是一种“社会化”的企业扩张方式，加盟本身在不同、店型、品类、市场也有着不同的具体模式，但无论是那种模式，加盟本身都是一种将资源、资金、人性，充分整合的社会契约模型。

What is joining? We can think from the perspective of direct marketing and brand authorization. From the perspective of direct marketing, franchising in a broad sense is a way of leveraged expansion. We can expand our brand by borrowing franchisees' funds, brain, human and resources. From the perspective of brand authorization, franchising is a business model in which the brand owner authorizes franchisees to use brand assets to make profits. No matter from that point of view, joining is a "socialized" way of brand expansion. Joining itself also has different specific models in different countries, store types, categories and markets. However, no matter which model, joining itself is a social contract model that fully integrates resources, funds and humanity.

老陈家豆腐脑连锁专注行业多年,用心服务客户,您的满意就是我们的发展,详情点击：https://www.sdlaochenjia.com

Laochenjia tofu brain chain has focused on the industry for many years and served customers wholeheartedly. Your satisfaction is our development. For details, click: https://www.sdlaochenjia.com